Barry Mann
Digital analytics, optimisation & personalisation
I specialise in Digital Analytics since 2009, known in the community as an Adobe Practitioner.
Highly articulate, confident and persuasive team-builder and stakeholder manager. Strategic - yet a hands-on engineer with an ability to technical content rapidly.
Proudly part of the London Web Analytics community since the early days, I now assist some of the UK’s best known companies achieve better online results through the application of effective digital analytics & digital consultancy services. I completely "get" Digital and have a real passion for my discipline.
I am a well-known subject matter expert in the Adobe Marketing Cloud [Omniture] Product Suite including Reporting & Analytics,Ad-Hoc, AEM, AAM, Google Analytics, Tealium IQ, Tealium AudienceStream/UDH
Specialties: Driving improved conversion rates through:
• Web analytics
• Email marketing
• Segmentation
• Identifying growth opportunities
• Undertaking training and education programmes
• Analysis
• Account Management
• Running pitch processes
• Negotiating contract terms & conditions
In the past I have developed 40+ eCommerce websites on a variety of platforms including Magento & ran 2 very large eCommerce operations including everythingipod.co.uk. I am comfortable owning a P&L.
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Specialities:
Adobe Marketing Cloud Products:
Omniture Site Catalyst 15 {Adobe Analytics]
Omniture DataWarehouse
Omniture Discover [Ad Hoc Analytics]
Test & Target [Target]
Tag Management Solutions, Cross Device Stitching & Attribution Modelling.[GTM, DTM, Tealium]
HBX Site Catalyst (sunset)
Google & AdTech:
Google Analytics
DoubleClick DART
Programmatic Buying
Comscore
I have a particular interest in media mix optimisation (reallocating marketing ££'s using analytics)
Visualisation:
Teradata
Kantar
Tableau & Tableau Server
ObservePoint (web analytics governance)
Clicktale / Tealeaf / Decibel Insight
Core Skills:
Hitwise
MS SQL Server,
QlikView/Tableua
Excel Super AdvancedCURRENT POSITION
webanalytics.London
Web Analytics, Insight and Optimisation
Oct 2014 – Present
Client & Agency side Web Analytics "rescue & repair" for multiple household names. Adobe Marketing Cloud [Omniture] expert on both business & technical sides, equally.
"If in doubt build the capability" - DruckerLET'S CHAT
CONTACT ME!
Copyright 2017